How you can partner with us

Why Carers UK?

Partnering with a trusted national charity that is supported by a team of over 900 passionate volunteers reaches in to the heart of local communities allows your business to:

• Develop your staff's skills, including communication, teamwork and more
• Increase customer loyalty
• Attract, motivate and retain staff
• Increase brand awareness and strengthen your brand
• Increase sales by associating new products and services with a good cause
• Help integrate local communities with our brand and yours
• Any support your company gives will have a big impact.

How we can support you

Over 2 million people have given up work at some point to care for loved ones, 3 million have reduced working hours 

We believe we have the right resources to understand your business, engage with your employees and tailor a bespoke partnership.

You will be supported by:

• A dedicated account manager who will set out objectives for the partnership, inspire you with ideas and be in regular contact keeping you informed on all aspects of the partnership
• The knowledge and expertise of our teams both at our head office and national offices in Glasgow, Cardiff and Belfast
• Our comms & press team, who will help you engage with our strong Facebook community and dedicated supporters on Twitter
• Tailored fundraising materials, from collection tins and T-shirts to posters and balloons.

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Strategic Partnerships

Sponsorship opportunities

We are delighted to offer a variety of sponsorship opportunities that can be tailored to suit your business objectives, from special events to national campaigns such as Carers Rights Day and Carers Week. Each year we also produce a number of reports including our Carers Rights Day which shows the reality of what its like to care for family, friend or loved one.

From our carefully selected sponsorship packages, your company will be able to:

• Raise brand awareness and preference

• Drive positive PR and raise awareness of business activities

• Provide attractive content for a range of products and services

• Build emotional commitment to your brand

Cause related marketing Campaigns

Through cause-related marketing campaigns, we will not only support carers across the UK, but we will provide your business with the opportunity to:

• Increase sales

• Engage new customers while retaining existing ones

• Gain positive association with a recognised charity

• Strengthen brand awareness & create positive PR opportunities

• Make a tangible difference.

We are a forward thinking, innovative charity and we will strive to create a relevant and engaging campaign for you and your customers.

Make us your Charity of the Year and we'll make it a year to remember.

If you choose Carers UK as your Charity of the Year, we will work with you to create a bespoke calendar of engaging events, tailored to help meet your business goals and corporate social responsibility needs. This is a great opportunity to unite your staff behind a worthwhile cause that they can identify with and feel passionate about. We will be on hand to advise how your staff can get involved in fundraising activities, volunteering time and skills, events, challenges and more.

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Employee engagement

Increasingly, companies are seeing the benefits of working with a charity partner for multiple years, embedding the partnership within the organisation's culture to deliver mutually beneficial results with a lasting legacy.

As a partner we can offer you a range of different resources for your employees including:

• Lunch and learns
• Research
• Toolkits
• Management support
• Digital resources 
• And more...

The more your staff get engaged with our partnership, the more powerful it will be. Whether they want to raise money for us, or donate their time and skills, we can suggest a package of exciting, meaningful activities to put your staff right at the heart of our work.

There are plenty of fun ways for your staff to raise money to support our work. An easy way to get started is hosting a Pop the Kettle On; you could also test your colleagues in an Apprentice-style challenge or even set up a five-a-side football or netball tournament. See more of our fundraising challenges here.

Volunteering opportunities

Your time, skills and experience can help us make sure no one has to care alone. 

We have a dedicated team of volunteers working across the UK to improve services, support carers, campaign, fundraise and raise awareness of caring.

As a volunteer we will support you to use your existing skills and develop new ones while helping to make life better for carers and their loved ones.

See our volunteering opportunities here

We'd love to help you come up with or develop great fundraising ideas that relate to your business and can be applied in your work environment.

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Other ways you can help

Donate prizes

Raffles or competitions are a popular way to raise funds so we are always looking for prizes from our networks. Whether it’s vouchers, signed merchandise, a meal for two or a trip away, if you can we would love to credit you for your donation.

Gifts In Kind

By giving a Gift in kind, your company can support Carers UK through donating:

• Products

• Services

• Professional advice

Gifts in kind are a great way to utilise your company's assets and professional skills, while achieving your Corporate Social Responsibility goals. By giving a Gift in kind, you will help us save valuable time and resources., This enables us to spend more time fundraising effectively, so even more money can be spent on our vital research.

It’s completely up to you to define how you and your business decide to give and how much. Be creative on how it works best to achieve the business benefits you want, at the same time as doing good. Here are a few examples to get you started:

Turn your time directly into money. For example: "Instead of the team volunteering a day to dig a garden, we’ll do what we’re really good at for a day, and donate the money instead."

A % portion or specific figure that you’d like to donate from a project. For example: "We’ll donate 5% of the profit from this project" or "we’ll donate £500 from this project."

The money made from a specific Work for Good promotion event. For example: "We’ll donate the first month’s fee from every new subscriber to our service this month."

A portion of the extra money you make when you and your team do well. For example: "If we beat our quarterly sales target, we’ll give 5% of any extra profit."

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Join Employers for Carers

The number of carers in the UK could increase by 50% to 9.1 million by 2037. As a result, more people will be combining work and caring, and doing this for longer.

There has never been a more important time to focus on the benefits of retaining skilled workers rather than incurring the costs of recruiting and retraining new staff.

At the heart of Employers for Carers is a leadership group of employers, large and small, who are already rising to the challenge of supporting carers in their workforce and have a wealth of good practice and experience to share.

What does EfC do?

• Provide advice and support for employers seeking to develop carer friendly policy and practice and retain skilled workers.

• Identify and promote the business benefits of supporting carers in the workplace.

• Influence government and employment policy and practice to create a culture which supports carers in and into work.

What do you get when you join?

Employers for Carers membership benefits include:

• Dedicated resources, guides and practical advice for managers and carers including case studies, model policies, FAQs and tools and tips.

• Bringing our expertise into your business, through a free information or strategy session, our popular ‘lunch and learn’ events and additional consultancy and training services.

• Opportunity to share and learn from other employers including at our regular member networking events.

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