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Carers receive helping hand to aid loved ones in an emergency

15 June 2015

Carers UK and Buddi team up to offer discounted personal emergency service.

In a bid to support the UK’s 6.5 million unpaid carers and the older, disabled or ill loved ones they care for, technology company Buddi has teamed up with Carers UK to offer a huge discount on their 24-hour personal emergency monitoring service that enables people to live more independently for longer.

Buddi is a 'go anywhere, anytime' personal emergency response device which can be worn by someone at risk of falls when they are at home or out and about. It detects when the person wearing it falls or presses an alert button for help. Its 24-hour emergency response service can then talk to them through the device to establish the kind of assistance they need, find their location through a built-in GPS tracker and call the person looking after them.

Six in ten (60%) carers told Carers UK that telecare and telehealth technologies like buddi gave them peace of mind.* Carers also said that these technologies helped reduce stress, prevent crises and cut absence from work.

However, more than a quarter (26%) of carers who said they would like to use telecare and telehealth technologies found them too expensive. In response to this, Buddi is offering a significant discount if their product is purchased through the Carers UK website. What's more, Buddi is donating the income from purchasing a buddi to Carers UK, helping the charity to continue its important work providing advice, information and support, campaigning for legislative change, and developing innovative new ways to help carers.

People who have used buddi told us just how important it has been:

"It works really well for him and he really likes it. Before, he was nervous going out in cold, icy weather as we live in a rural area. Now, he's getting on the bus to Halifax, 20 miles away. It has really opened up his world again and made him more active."- Carer of Buddi user

"If we didn't have buddi, my mum would not be in her own home, and her independence is so important. It's also given me freedom and now I can check that she's home and take over her dinner and can spend the time talking to her rather than frantically driving around looking for her."

- Daughter of Buddi user

"Without doubt I think it is an absolutely brilliant product and I have shown it to many, who have been equally impressed. Thanks to all the Buddi team for their help. Fantastic people to match a fantastic product."
- Buddi user

Madeleine Starr, Director of Business Development and Innovation at Carers UK, said:

"Being able to offer carers more flexible, innovative and affordable ways to help them manage care and caring is critical. Financial hardship is a reality for millions of carers, who have their household incomes hit by reduced earnings, incur rising bills as a result of the extra costs of ill-health or disability, and face cuts to benefits and local support. That is why we are pleased to be partnering with Buddi on such a great offer. What's more, the generous donation from Buddi on every purchase will help Carers UK to continue working to make life better for carers."

Sara Murray, entrepreneur and Founder of Buddi, said:

"At Buddi we understand the vital role carers play in the health and well-being of the people in their care. We have joined together with Carers UK to provide a special promotion in recognition of this. Carers need support, and this is where Buddi's new technology makes a difference, working alongside carers to assist their very difficult and often undervalued work"

To find out more about buddi or to make a purchase, visit:


Media contact
Spokespeople are available on request.

For media enquiries, please contact Lisa Gilbert, Senior Media and Case Study Officer at Carers UK:
This email address is being protected from spambots. You need JavaScript enabled to view it.
• 020 7378 4937
• 07941 273 108 / 07866 808 393 (out of hours)

For all Buddi media enquiries contact Iredale Communications:
• Phone: +44 (0) 203 773 7691
• Mobile: +44 (0) 7921 697 282 or +44 (0) 7545 210 856
• Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Notes to editor
* Carers and Telecare, Carers UK, 2012

About Carers UK
Carers UK is a charity led by carers, for carers – our mission is to make life better for carers.
• We give expert advice, information and support
• We connect carers so no-one has to care alone
• We campaign together for lasting change
• We innovate to find new ways to reach and support carers

About buddi
Buddi was founded in 2005 by entrepreneur Sara Murray and immediately began developing state of the art, proprietary technology for locating individuals with unparalleled speed and accuracy.

Buddi is today an integrated products and services company, with established location and monitoring offerings in the Safety and Health and Security markets.

The unique selling points of all buddi products are:
• They incorporate world-leading technology
• They are light and comfortable in use
• They are very durable and have exceptionally good power management and battery life
• They perform superbly in all conditions

Buddi is privately owned and from the outset has attracted investment from exceptionally experienced investors and financial institutions.

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