Wheelchair friendly coach holidays

Share your ideas about the practical side of caring.
I've just seen an advert on Facebook for Limitless Holidays, they have a coach with a lift at the back, so wheelchair friendly! What a brilliant idea.
It's the coach equivalent of a RoRo ferry!!!

(Roll on, Roll off!)

As you say, simple but brilliant. Hope it's a success.
I saw a similar coach when I went to blackpool for the day, it had a lift on the side in the middle, heavily converted there was a group of wheelchair users, about 15, They must have ripped the seats out had a flat floor and all the seatbelt/wheelchair clamping equipment.
One would think there must surely be enough 'national demand' for wheelie-friendly coach tours for it to be profitable for the operators - I do hope so.