
Jenny, I understand what you are saying, but raising awareness is important in a number of ways, and on a number of different levels. Firstly, it lets people in similar situations know that their predicament is not unique, and that they are not alone. Secondly, it helps more people understand what others may be going through. Thirdly, it enables those who are able to help, in whatever way, to do so.
Media pressure (which would feature under the third factor) is a response to a need identified by its subscribers, i.e. the public (often as a result of an issue being highlighted by the media in the first place - it's a circle of life thing). The popular press/media will only exert pressure, if Joe/Jo Public is AWARE of, and concerned about, what is happening in his/her world, and consequently makes the necessary demands. That is why raising awareness is so important, it is the greatest and most powerful weapon in our arsenal. It is, quite literally, people power. As far as the media are concerned - it generates revenue! (Sorry for being so cynical - but it's a fact).
Think about it. Awareness worked for Band Aid in the 80s, it's working against the many refugees trying to enter Europe, and we've yet to see its effect on a potential Brexit. That's awareness - never underestimate its power.