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Virgin Media

Carers UK and Virgin Media have entered a five year strategic partnership which will use technology and innovation to address the loneliness experienced by eight in ten unpaid carers. Together, we want to connect a million carers to each other and to their communities.

Our partnership with Virgin Media

VM LOGO REGULAR SHADOW RED RGBVirgin Media talked to their customers, employees and sustainability experts about how it should use its purpose, people and products to have a greater impact on communities. The most frequent themes which emerged were loneliness and community belonging.

This research also revealed that more than one in five of its 5.6 million cable customers in the UK is an unpaid carer – the equivalent of around 1.2 million customers - with 58% saying they have felt lonely or isolated.

Virgin Media are also helping their employees to step up to support carers by increasing the number of annual paid volunteering days to five – the equivalent of more than 480,000 hours per year. They will be encouraged to take this time regularly to support projects - either in-person or digitally - which support carers, as well as other people, which help to build meaningful connections in their communities.

Helen Walker, Chief Executive of Carers UK, said:

“Carers UK’s new five year partnership with Virgin Media is exciting and transformative, enabling us to connect with many more unpaid carers and critically raise awareness of the issue. We know now more than ever millions of people are looking after someone and through this partnership we aim to reach them sooner and create better connections so that they are supported, leading to a reduction in loneliness and isolation. As Carers UK also embark on our new five-year strategy this partnership really underpins our ambitious plans to make life better for carers – we can’t wait to get started!”

Lutz Schüler, Chief Executive Officer of Virgin Media, said:

"Our partnership with Carers UK comes at a crucial time: millions of unpaid carers are feeling isolated and lonely, and don’t have the means to access support networks. We believe digital technology and innovation will help to end the loneliness carers are experiencing, and together we will provide the services and platforms they need to create vital connections to each other and their communities. This work is a key part of Virgin Media’s new Meaningful Connections Plan – which sets out how we will use our purpose, people and products to have a positive and lasting impact on society.”

For more information, read our press release here.

Find out more about the partnership on Virgin Media's website here.

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