The West Coast line petition has reached 120,000 signatures in a few days. Which makes me wonder where we are getting it all so badly wrong. Certainly presentation and topicality are crucial. You will not get that kind of volume of response unless the wording and topic exactly hit the nations mood at a given time: the best petitions hit the ground running and sweep all in their path. I think we need to ponder and learn from others success. Simply slagging off anyone who dares to suggest that professionalism is crucial is fine in principle, but so far, amateur efforts haven't delivered the goods for us: the best petitions are the product of a team effort in response to some big breaking news story; not an impassioned or angry individual on a late night rant.
"This is one of the hardest lessons for humans to learn. We cannot admit that things might be neither good nor evil, neither cruel nor kind, but simply callous - indifferent to all suffering, lacking all purpose." - Richard Dawkins